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Graphic Design:

Graphic Design is an immensely powerful skill set–when done well, it delivers a clear message and creates an emotional response to something as intangible as a brand. Whatever you're cooking up—an online presence, direct mail, annual reports, catalogs, presentations, brochures, publications—Graphic Design will make it more effective.

You’ll need:

Graphic Designer: These cool kids have an uncanny knack for understanding color and layout and can identify a font a half-mile away. They live by brand standards, style sheets, templates, and kerning. They sleep on pillows made of Illustrator and brush their teeth with Photoshop. Basically, they exist to make you look good.
Production Artist: A Production Artist is key to an accurate and polished final print product. They're perfectionists, producing completed files based on instructions and materials. They would be happy to explain the intricacies of a 4-color print process if only you'd ask. They live to make your design come to life properly.
Copywriter: Copywriters are the best people you can have on staff; funny, smart, modest. They develop comprehensive copy strategies and concepts, and write all sorts of things, like ad campaigns, promotional materials, press releases, even content copy. Did we mention they write excellent overviews of their discipline?
Production Manager: These folks manage all aspects of print production–project planning, workflow management, vendor negotiations–the list is endless. They're experts in old-school and digital print tech, software, hardware, and can set up a full bleed, foil stamped, reverse embossed print run so fast it'll make your Quark spin.

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Flash Media:

Typically, amazing Web experiences use some amount of Flash. Flash brings complex animation and interactivity to Web pages, creates face-melting (in a good way) banners and integrates sound and video to develop rich Internet applications. From banners to full sites, if you're looking to make an impact online, you need Flash talent.

You’ll need:

Flash Designer: These folks live and breathe Flash. They design engaging interactive experiences that utilize everything Flash can offer, from online advertising to games, landing pages, microsites, even full site development. Flash Designers know how to first build a useful site, and then how to make it rock.
Flash Animator: Flash Animators are the ones who make Flash come alive. A supernatural understanding of motion and action helps them generate compelling visual experiences with flawless timing. They can even take your static brand elements and transform them into a dynamic, cinematic presence. Useful people to have around!
Flash Developer: The Flash Developer is the final key to creating engaging online Flash properties. They use next-level tech and ActionScript to make designs come to life. They're also up on super nerdy stuff like current Web standards and back-end database integration, to deliver on the promise of a truly great experience.

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Database Marketing / CRM:

Businesses need customers, right? Smart Direct Marketing can find, keep and delight those customers to make sure they think of you first. At Aquent, we will provide you with the talent to design and implement an arsenal of different marketing strategies, from direct mail, catalogs, and collateral to email, websites, and telemarketing.

You’ll need:

CRM Program Manager: C.R.M. Customer. Relationship. Management. A great CRM Program Manager unifies all the ways a company interacts with its customers: face-to-face, by email, through sales, customer service, etc. They work their magic, devising a strategy that drives the whole process, analyzing data and resolving issues. They rule all three letters.
CRM Database Analyst: A CRM campaign is only as good as its results, so having a CRM Database Analyst is key. They design pre-direct marketing campaign analyses, test designs, and segmentation to determine who is most likely to respond. Then they analyze post-campaign data to identify its effectiveness and return on investment.

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Interactive Design:

Interactive Design is the process by which an idea is nurtured and cultivated to become a truly awesome online experience. Any experience, from a Web app to a full site, depends on it. The key to this winning formula is equal parts beauty, functionality and practicality, built on a solid layer of code to make it accessible and engaging.

You’ll need:

Interactive Designer: Interactive Designers are masters of the balance between form and function. They can design user interfaces that engage (and retain) visitors. They know what the latest tech can do, and they utilize every last drop of designer-y goodness to deliver an experience that is both easy to use and totally gorgeous.
Front End Developer: Front End Developers are the folks behind the curtain, utilizing the latest Web development standards and solid hands-on technical skills to create sites that function properly across a wide variety of browsers and platforms. They connect with Quality Control to ensure flawless execution. They make it work.
Interactive Copywriter: Interactive Copywriters are a rare breed of Copywriter. In addition to being funny, modest and gorgeous, they understand the intricacies of writing for the online world. They know how to write something as simple as a killer tagline, or as complex as an entire blog's worth of content. Quite useful, indeed.
Project Manager: Project Managers are the baking powder for your Interactive cake: you need one if it's going to rise. They coordinate the details of design and development, working directly with clients and resources to ensure on-time delivery. They also handle budget and staff management, taking even more off your plate.
User Experience: Developing fantastic user experience (UX) requires: user research, interaction design, information architecture, visual design, and usability testing. UX covers all of these, so your website or application is engaging and intuitive (oh and best of all increases sales, better conversion, and more).

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Search:

Search engine marketing (SEM) is the magical process of marketing a website via search engines. Organic listings, search engine optimization, pay per inclusion, pay per click, and banner ads are all part of what often makes this online alchemy the most cost- and results-effective online marketing medium.

You’ll need:

SEM Manager: These people are the wizards of SEM. They've developed an in-depth understanding of keyword advertising and direct marketing while managing and executing operations across various interactive channels. They manage keyword bidding, copy, and optimization while reporting on and analyzing search advertising.
SEO Manager: The SEO Manager has complex ownership with tons of responsibility... they define SEO standards and guidelines for URLs, links, page titles, meta tags, keywords, headings, anchor text, and site maps. And they create content strategies to max out SEO's benefit. Basically, they drive the SEO speedwagon.

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Brand/Product Management:

Brands have come a long way from the hot irons for cows. Brand/Product Management is the practice of applying marketing techniques to a product, product line, or entire brand to increase the product's perceived value and equity. A strategic approach to keep your brand at the top of the herd (if you'll forgive the pun).

You’ll need:

Marketing Director: Marketing Directors conceive and lead strategy for both marketing and advertising to get your brand where you want it to be. They oversee pricing, product development plans, and market research. If mud puddles are encountered along the way, they'll fling down their jacket to get you to the other side.
Brand Manager: Brand Managers are like the CEO of your brand. They live and breathe your brand. They make sure everything involving your brand is designed to raise the awareness and value of the brand. Unlike a CEO, Brand Managers don't make millions of dollars. However, they can make a brand look pretty money.
Assistant Brand Manager: Assistant Brand Managers. Not Assistant to the Brand Manager. These people help out the business team unit on assigned brands, typically managing individual projects that support the much larger brand strategy. They keep their projects on course and, well, on brand.
Marketing Coordinator: Marketing Coordinators are like the air traffic controllers of the brand initiative. They stay on top of all the administrative duties related to brand activity, manage multiple timelines, and ensure that deadlines are met. They drink a lot of coffee.

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Content Development and Management:

Whether your medium is online, mobile, or print, you need content or you've just got empty pages. It doesn't happen on its own. It takes someone smart to write it so that it tells a story, strikes a chord and sometimes even encourages interaction. It must deliver on your brand promise with a consistent brand voice. That's a big job.

You’ll need:

Content Writers: If you need content that's not a repair manual then you need a Content Writer. This is someone who can write about whatever your brand needs. A good Content Writer has the chops to tackle a meaty writing job in any medium and has experience under his or her belt. This belt probably has a big, shiny buckle.
Taxonomist: A Taxonomist is a life-saver. From indexing to search-engine optimization and metadata strategy, a Taxonomist gives users an easier way to process large amounts of information. With organizing, categorizing, and cross-referencing, a massive pool of data is easier to dive into. So nobody drowns in information.
Instructional Designers: You can find Instructional Designers' work in materials designed for online and classroom-based learning. They can tell you all about curriculum design, development, and instruction, and performance measurement. In essence, they make teaching easier and learning more compelling. Class dismissed.
Copy Editors: Stray commas, your days are numbered. The Copy Editor is the new sheriff in town. Copy editing is the long arm of the copywriting law — enforcing correctness, consistency, and accuracy in documents, online and offline. It ensures compliance with corporate and editorial style guidelines and legal mandates.

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Social Media:

Were you just checking Facebook? Don't be ashamed–we were too. Sites like Facebook, YouTube, Twitter and LinkedIn have become the nexus of the social Web, and essential places for your brand to live. From tweeting to linking to blogging, Social Media allows you to communicate directly with the people that matter most: your customers.

You’ll need:

Social Media Manager: Your Social Media Manager is a Web 2.0 guru, collaborating with the Internet marketing team to set up, monitor, and analyze social media activity and make recommendations based on insights and trends. They keep up with what the Web is doing so your brand can be doing the same things in the same places.

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Marketing Communications:

The messages and the media used to communicate those messages to a market — that's MarCom. To do it right, you need a talented person who knows his or her way around advertising, branding, direct marketing, packaging, promotion, publicity, sponsorship, PR, sales, sales promotion, and online marketing. Whew!

You’ll need:

Public Relations Manager: Your PR Manager is in charge of one thing: putting your best face forward. They convey carefully crafted messages to stockholders, employees, and the general public. They may be called on to clarify the company's position on an issue, or to announce your newest product. Either way, they make you look good.
Blogger: Why do you need bloggers? Well, they maintain your corporate blogs, research and craft articles, and become the conversational voice of your online presence. They make sure the blog captures the interest of your audience while promoting your brand's message, and even provide you with measured results.
Marketing Communications Manager: The Marketing Communications Manager provides support to the organization by coordinating with vendors to produce promotional materials, websites and collateral. They edit, write and review materials (newsletters, annual reports, etc.) for effectiveness and brand consistency. It's kind of like juggling.

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Mobile Site Design:

Even if you're not thinking about mobile marketing, it's a safe bet that your competitors are. That's why we provide access to bleeding-edge mobile talent, so your products and services hit the mobile Web running. Whether you're looking to build in-house teams or just to tailor your existing interactive strategy for mobile, we can help.

You’ll need:

Mobile Interface/UI Designer: Mobile Interface Designers are like submariners–they are at their best in small spaces. That means smart design for limited bandwidth and screen space, understanding what's possible (and desirable) on mobile browsers, and delivering impactful, useful mobile Web solutions without sacrificing brand values.
Mobile Internet Developer: Developing for Mobile is a whole different world, and our Mobile Internet Developers are acutely aware of what tech is possible (and upcoming) in the mobile space. They are keenly aware of the differences between browsers, platforms, and devices, and use that awareness to deliver a consistent experience.
Mobile Project Manager: Just because the medium is smaller doesn't mean the complexities are fewer. Mobile Project Managers keep the team straight, interacting directly with clients and teammates to make sure your project is delivered on time and on budget. Coincidentally, they're also the ones most often on their mobile phone. Huh.
Mobile Content Specialist: Creating content for Mobile isn't just writing less. Mobile Content specialists understand both space and time constraints–that when you're on the go, only the most relevant information is needed. They have superhuman editing and consolidation skills, and make the user experience fast and satisfying.

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Flash Design and Development:

Typically amazing Web experiences use some amount of Flash. Flash brings complex animation and interactivity to Web pages, creates face-melting (in a good way) banners and integrates sound and video to develop rich Internet applications. From banners to full sites, if you're looking to make an impact online, you need Flash talent.

You’ll need:

Flash Animator: Flash Animators are the ones who make Flash come alive. A supernatural understanding of motion and action helps them generate compelling visual experiences with flawless timing. They can even take your static brand elements and transform them into a dynamic, cinematic presence. Useful people to have around!
Flash Designer: These folks live and breathe Flash. They design engaging interactive experiences that utilize everything Flash can offer, from online advertising to games, landing pages, microsites, even full site development. Flash Designers know how to first build a useful site, and then how to make it rock.
Flash Developer: The Flash Developer is the final key to creating engaging online Flash properties. They use next-level tech and ActionScript to make designs come to life. They're also up on super nerdy stuff like current Web standards and back-end database integration, to deliver on the promise of a truly great experience.

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Direct Marketing/Promotions:

Direct Marketing is exciting! It reaches out and engages with people on a very personal level, making them BFFs with your brand. Direct Marketing uses things like planning, analysis, and tracking of your customer's behavior to develop “relational marketing strategies” that make sense for your brand. Also, people love t-shirts.

You’ll need:

Direct Marketing Manager: Direct Marketing Managers control your outreach–they do important things like develop and execute direct programs, including specific knowledge of mailing considerations and restrictions, database, and CRM. Coincidentally, they also like to drive high response rates. Kooky.
Promotions Manager: These cats are hip to developing ideas and strategies for super-creative promotions across various channels — across the English Channel if that's what it takes. They knock out promotions and added-value programs... not the yawn-inducing kind, the kind that bring you more business and a mintier brand image.
Art Director: Art Directors are the overseers of the artistic development of a project, and they're concerned with one goal: making the final product awesome. They are charged with maintaining the aesthetic vision, managing illustrators, photographers, designers, vendors, and production artists to see that vision through.
Copywriter: Copywriters are the best people you can have on staff; funny, smart, modest. They develop comprehensive copy strategies and concepts, and write all sorts of things, like ad campaigns, promotional materials, press releases, even content copy. Did we mention they write excellent overviews of their discipline?

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Online Advertising/Promotion:

Online advertising: there's so much of the bad out there it's sometimes hard to remember it can actually be good, if only we let it. To do that, you need equal parts timing, placement, and messaging (all of the “good” variety of course). We've spent years amassing a cadre of professionals who have just those skills. You're very welcome.

You’ll need:

Flash Animator: Flash Animators are the ones who make Flash come alive. A supernatural understanding of motion and action helps them generate compelling visual experiences with flawless timing. They can even take your static brand elements and transform them into a dynamic, cinematic presence. Useful people to have around!
Flash Designer: These folks live and breathe Flash. They design engaging interactive experiences that utilize everything Flash can offer, from online advertising to games, landing pages, microsites, even full site development. Flash Designers know how to first build a useful site, and then how to make it rock.
Flash Developer: The Flash Developer is the final key to creating engaging online Flash properties. They use next-level tech and ActionScript to make designs come to life. They're also up on super nerdy stuff like current Web standards and back-end database integration, to deliver on the promise of a truly great experience.
Interactive Copywriter: Copywriters are the best people you can have on staff; funny, smart, modest. They develop comprehensive copy strategies and concepts, and write all sorts of things, like ad campaigns, promotional materials, press releases, even content copy. Did we mention they write excellent overviews of their discipline?

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Information Architecture / User Experience:

Developing fantastic user experience (UX) requires: user research, interaction design, information architecture, visual design, and usability testing. UX covers all of these, so your website or application is engaging, useful, and intuitive. Let's talk about good stuff: increasing sales, better conversion, and reducing call center calls.

You’ll need:

User Researchers: User Researchers are the private investigators of the UX world. By using a series of tools to understand the hearts and minds of the target audience, they create a deep, almost psychic insight into the customer's wants and needs–creating unique outreach opportunities along the way (trench coats not included).
Interaction Designers: You can't just slap any ol' thing on a Web page and expect people know how to interact with it. Interaction Designers makes sure your project draws users in with a design approach using keys to success: resonating with customers, meeting business objectives, and what's technically possible in the real world.
Information Architects: Information Architects organize, label, and arrange critical aspects of your site to make sure it's dead simple for visitors to find things and an intuitive experience to use. This is a useful talent to have when you need visitors to find things on your site, a request we hear surprisingly often.
Visual Designers: Visual Designers create emotional connections with customers through visual branding, graphic elements, iconography, and typography. They balance graphic design and human factors. They're miracle workers, who breath life and emotion into your website or application and make it feel organized and uncluttered.
Usability Analysts: Usability Analysts are the web equivalent of an x-ray machine. By observing how users interact with your website or application they uncover critical usability defects and recommend fixes which will greatly benefit your users and your business.

Graphic Design:

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Flash Media:

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Database Marketing / CRM:

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Interactive Design:

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Search:

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Brand/Product Management:

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Content Development and Management:

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Social Media:

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Marketing Communications:

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Mobile Site Design:

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Flash Design and Development:

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Direct Marketing/Promotions:

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Online Advertising/Promotion:

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Information Architecture / User Experience:

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